Gigwalkers. Who are they?

Wouldn’t it be nice to see everything you want, whenever you want, everywhere, all at once? Gigwalkers allow brands and retailers to do exactly that. The smartphone army of independent contractors, also known as Gigwalkers, is 600,000 strong having completed over 4 million Gigs for businesses.  Anyone can be a Gigwalker.  Armed with the Gigwalk app one can identify quick, easy, local Gigs and earn extra income!

What’s a typical Gigwalker profile?

Gigwalkers actually represent a diverse set of backgrounds, industries and jobs where Gigwalking is their side-Gig. 25,000 Gigwalkers work in Sales and another 25,000 are teachers and stay at home moms. 54% have a college degree, 14% have completed some graduate school and 51% of Gigwalkers are female. An almost even gender split, there’s quite an age range with 80% of Gigwalkers being between the ages of 18-45.

Gigwalker-Infographic3

How do they Work?

Gigwalkers span across North America, with the most active area being Dallas/Fort Worth, TX. In addition, 64% of Gigs are claimed within the first hour of being posted, and 43% of Gigs are completed within 24 hours from the post date. Considering the easy opportunity to get extra income, the most popular day for Gigs completed is Friday to have weekend cash to spare.

Gigwalkers provide real-time visibility into retail execution to help improve in-store performance and drive sales. In fact, in a study of more than 28,000 display compliance checks, Gigwalkers found only 39% of displays were actually present. This level of visibility and intelligence is what brands and retailers seek to avoid substantial lost revenue.

It’s a win-win situation. Brands and retailers receive the high-quality, real-time, GPS and time-stamped granular data that they need. Gigwalkers receive easy cash!

Walking the Aisles

Back-to-School 2014 Trends Whitepaper

We recently conducted a study to learn if brands and retailers are reaping the benefits of the second largest spending season of the year – Back to School. With U.S. consumers breaking out of their spending slump driving back-to-school sales to a projected $74.9 billion this year, we sent our network of mobile-enabled independent contractors, or Gigwalkers, to 465 different super store, office supply, drug, discount and dollar store locations across the U.S. Gigwalkers were asked to report on in-store conditions ranging from stock levels to display conditions and pricing, to offline versus online shopping trends. Each Gigwalker collected data for six product categories: backpacks/book bags, writing utensils, notebooks/paper, lunchboxes, clothing and tablets/computers.

Key findings on the issues reported were:

  • Gigwalkers reported 47% of the retailers visited had an issue with their back-to-school display.
  • Of the issues reported, 45% were due to the product being out-of-stock, followed by missing price and having the product in the wrong display.

PrintWith a back-to-school shopping period that runs from July to September, it’s critical for brands and retailers to ensure in-store execution is flawless to optimize this important retail opportunity.

Since brand loyalty is no longer enough to drive sales, companies need to capture an emotional connection to their brands. Diving deeper into the importance of brand and retail store affinity, we asked what steps a shopper would take if a particular item was not available. The response is both critical to retailers and brands, with 48% saying they would purchase at a different store and 36% saying they would buy another brand!

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Whether for seasonal promotions or new product launches, Gigwalk’s platform brings brands and retailers local visibility and business intelligence throughout the year. To ensure retail sales are maximized, customers receive real-time transparency into store operations and on the ground execution. Download our whitepaper “Walking the Aisles: Back-to-School 2014 Trends” for full details.